Fidelity
A company like Fidelity has a spoon in every pot, but benefits are their bread and butter. So, when they wanted to jump into the health benefits space, I helped develop a benefits selection platform, and wrote & directed explainer and bite-size videos to get HR folks and employees on board.
a CUSTOMER TESTIMONIAL video
That's light, fun, and energetic where others in the space... uh... aren't.
a HEALTH BENEFITS Lander
That walks busy folks through the process of getting health insurance, and makes sure they know what they're getting.
A Super-Simple Benefits Selection Platform
A little UX writing? A little UX writing.
EDUCATIONAL VIDEOS
That support the platform with quick, easy-to-understand answers to common questions.