Lenovo

Between the layers of tech-speak, a sea of parity products, and an endless supply of cliche data visualizations perpetually pew-pewing across every CIO’s eye path, finding and navigating the right cloud environment is a bit of a nightmare. So, I brought B2C thinking to a B2B world, with a digital campaign that stressed radical cloud clarity and simplicity to an audience in desperate need of it.

richer, more engaging thought leadership

White papers and eBooks are table stakes for IT folks, which is why standing out with interactive digital experiences (or a first-of-its-kind TweeBook) instead of just another static PDF was critical.

Success stories worth reading

A tonally & totally different approach to corporate case studies.

Supporting content that keeps it simple

And, from digital display & social to email & animated videos, dispels with data-vis and server racks in favor of something simpler and more human.