Aruba tourism

Making one of the most beautiful places on earth look and sound appealing isn't easy. Perfect weather. Pristine beaches. What kind of sick bastard wants that? Nevertheless, to appease those folks and help an island almost entirely dependent on tourism separate itself from other impossibly beautiful places, I helped reinvent and rewrite Aruba's dot com. 

Bringing authentic aruba to life

And getting folks to think beyond the sun, sand and surf.

Emails that drive planning

And prompt travelers to customize an itinerary of things to do and places to go (and spend money).

a style guide for editorial teams

So folks all over the world, writing in 8 different languages, share one consistent voice.